Coors Light makes donation to two universities
Contract summary
Length of contract: 1 yearAnnualised value: US$20,000
Overall value: US$20,000
Coors Light will make a donation to the scholarship funds at both Grambling State University and Southern University as part of its sponsorship of the XXXVI State Farm Bayou Classic.
The match, played between the Grambling State University Tigers and Southern University Jaguars football teams, will be screened live on NBC Sports later this month. Coors Light will donate US$10,000 to each university as part of its sponsorship.
"As one of the nation's most renowned African American collegiate sporting events, the Bayou Classic remains a showcase for the Grambling State University Tigers and the Southern University Jaguars," said Moses Brewer, MillerCoors' multicultural relations director.
"We're proud of our scholarship sponsorship to Grambling and Southern universities, and to the student-athletes who play on their highly regarded football teams."
Popular articles
Hicks and Gillett left smiling despite fan discontent after Liverpool’s revenues soar by millions - 04 March 2010, Notes & Insights
Liverpool FC: Hicks’ sale plans hit a snag - 09 March 2010, Notes & Insights
Uefa partners welcome Champions League changes but lament Liverpool exit - 10 March 2010, Notes & Insights
The Bulldogs confirm Harvey Norman as coach sponsor - 11 March 2010, Deals
Liverpool FC: Christian Purslow is at Anfield ‘to sell the club, not run it’ - 16 March 2010, Notes & Insights

