The Chicago Blackhawks NHL franchise has secured a new sponsor, with SpongeTech adding the team to its rapidly growing roster of sports partners.

SpongeTech will receive rink-side permanent wall signage all season, while the company's products will also be marketed within grocery chain, Dominick's, in conjunction with the Chicago partnership.

"We look forward to a rewarding relationship with the Chicago Blackhawks," said Steven Moskowitz, chief operating officer of SpongeTech, to Sponsorship News. "This partnership will allow us to enter an additional distribution channel in the third largest city in the US, the Windy City, and we look forward to expanding our presence in Chicago with the help of the Blackhawks and Dominick's."

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Just last week, SpongeTech signed a partnership with the Cleveland Cavaliers, the NBA franchise, while it also backs eight National Football League teams.