Bundesliga radio rights awarded to 90elf
09 August 2009 | By David Cushnan
Contract summary
Length of contract: 4 yearsAnnualised value: US$1 million
Overall value: US$4 million
Fledgling radio station 90elf, still just one year old, has secured the rights to the Bundesliga and will air them free-of-charge over the internet as well as by radio.
The rights take in the top two tiers of German soccer in a partnership that runs for the next four years. Online users are able to access 90elf for free by registering.
The 2009/10 season of the Bundesliga is underway as of this weekend.
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