British Triathlon signs two partners
Contract summary
Length of contract: 5 yearsAnnualised value: US$200,000
Overall value: US$1 million
Sports drink Taut and triathlon clothing brand 2XU have both signed sponsorship agreements with the British Triathlon Federation that take in the London Olympics in 2012.
2XU have become the official wetsuits supplier in a five-year deal, while Taut will be the official sports drink supplier for the next four years.
Taut will be available to athletes at all British Triathlon Super Series events. 2XU will provide wetsuits to the British Triathlon Federation Talent Pathway Squads.
"We are delighted to announce this double sponsorship with Taut and 2XU, which will ensure the continued support of triathlon in Britain," said British Triathlon Federation chief executive Zara Hyde Peters. "We hope that these sponsorships will highlight the synergy between ourselves and the brands, as we all aim to help each other to further excel in triathlon and help our athletes achieve their best performance possible."
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