Bosco Sport, the Russian apparel brand, has been named as a Tier One sponsor of the Sochi Winter Olympics, to be held in 2014.

The partnership will also see Bosco named as the official apparel brand of Russia's Olympic teams between next year's Winter Olympics in Vancouver and Rio de Janeiro's Summer Games in 2016, and is believed to be worth some US$120 million over the next six years.

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Bosco will also produce a range of licensed apparel for the 2014 Games. The company joins Aeroflot, Megafon, Rostelecom, Rosneft and Volkswagen as a Tier One partner of the event. 

"The Olympic Games are one of the most striking examples of world’s progress and humanism," said Mikhail Kusnirovich, head of the Bosco di Ciliegi group of companies. "The Olympic Games in Sochi give Russia an excellent opportunity to reveal to the world our best qualities and perspectives. We, in Bosco di Ciliegi, are extremely proud of our connection with the Olympic Family and our involvement in Olympic Movement.

"Being armed with our previous experience, we will do our best to make our activity in outfitting sportsmen, volunteers, participants and guests of Winter Olympic and Paralympic Games in Sochi a success, to add up a part of our proud to the entire Olympic Movement."

Dmitry Chernyshenko, Sochi 2014 president, added: "First of all I would like to thank all participants in the tender. We are delighted that a Russian company has won this race. Bosco Sport has become a revered brand all over the world due to the unique design of its sportswear.

"Bosco Sport has great credentials that will ensure it meets and exceeds the expectations of both Russian athletes' and Russian fans' in their design of all apparel connected with forthcoming Olympic and Paralympic Games."