Betezy adds Western Bulldogs to sponsorship roster

16 June 2009 | By Adam Fraser

Contract summary

Length of contract: 1 year
Annualised value: US$200,000
Overall value: US$200,000

Betting agency Betezy has signed another Australian Rules Football side to its roster after agreeing a deal with the Western Bulldogs club.

The deal will see Betezy launch a new betting website branded in Western Bulldogs colours. The two parties will split revenues from the site in a model established at a number of Betezy's other partners, while Betezy will also pay a guaranteed basic fee.

"The site will take a little time to build momentum, but in 6 to 12 months we expect it to be another successful site," said Ryan Kay, Betezy's general manager. "Hopefully the Western Bulldogs supporters will support their own bidding site and help support the team."

Kay said Betezy will announce another new partnership within the next few weeks.

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