Bermuda Tourism partners Deutsche Bank Championship to attract golf fans

18 March 2009 | By Rebecca Evans

Contract summary

Length of contract: 1 year
Annualised value: US$400,000
Overall value: US$400,000

Bermuda Tourism has announced a partnership with PGA Tour's Deutsche Bank Championship in an attempt to attract golf fans to the Caribbean island.


As part of the deal, worth US$400,000, Bermuda Tourism will enjoy the benefit of corporate hospitality at the Deutsche Bank Championship, a marquee PGA Tour event, along with brand recognition and identification through Championship programmes.  Bermuda Tourism will have the opportunity to conduct on-site promotions, giveaways and will have setups for on-site experiences that showcase all that Bermuda has to offer.

Ewart F. Brown, Minister of Bermuda Tourism and Transport said: "I am confident Bermuda Tourism's new partnership with the Deutsche Bank Championship will help us reach a cross-section of New Englanders and convince more of them to visit Bermuda."

Eric Baldwin, championship director of the Deutsche Bank Championship also welcomed the partnership, saying: "Bermuda is one of the most desirable golf destinations in North America. The Deutsche Bank Championship attracts a vast audience of golf enthusiasts from across New England. We are thrilled to partner with Bermuda Tourism to provide them with the opportunity to engage our loyal fans." 

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