Canadian phone giant Bell Canada will broadcast coverage of the winter Olympics in Vancouver next year, taking in some 4,500 hours of coverage in both English and French.

The agreement, which also covers the Paralympic Games, will see Bell carry ten networks in HD, with Bell phone customers receiving exclusive access to nine mobilised broadcast feeds.

Bell was already a premier national partner and the exclusive telecommunications partner of Vancouver 2010. The company is Canada's largest communications company.

"With Bell, Canadians can truly be ready for the 2010 Winter Games and follow them anytime and anywhere," said Wade Oosterman, chief brand officer for Bell. "This partnership provides Bell customers with unprecedented access to the Olympic experience, something no other telecommunications company in Canada can offer. This is the ultimate front-row seat at the Games."

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Keith Pelley, president of Canada's Olympic Broadcast Media Consortium, added: "Today's announcement marks a watershed moment in Canadian media. Together with Bell, we are offering consumers complete control of their Olympic Games experience. The appetite for media consumption across multiple platforms has never been stronger in Canada, and at Vancouver 2010, the demand for content will be at an all-time high. With this partnership, the most ambitious content deal in Canada for an Olympic Games, we will deliver unparalleled choice enabling Canadians to watch what they want, when they want and how they want."