The Bank of Beijing has moved to secure a cut-price sponsorship deal, securing the title sponsorship of the 2009 World Snooker China Open the day before the competition begins. Despite the participation of the world's leading players, including world champion Ronnie O'Sullivan, the Open had been unable to agree a deal with a title sponsor before the bank moved in.

A number of other sponsors are involved with the competition, including Hyundai, China Charity and Star, but the failure to conclude a title sponsorship deal had been causing concern.

"Support from sponsors like Bank of Beijing and Hyundai will boost the sport's development in China," said Zhang Xiaoning, director of China Multi-ball Administrative Centre, the sport’s governing body in the country. "The China Open has had years of experience in marketing and it offers the best platform to encourage our teenage snooker players. As a non-Olympic sport, snooker still boasts huge potential for development."