The Brawn GP team currently leading the Formula One world championship has attracted another sponsor. Sony Pictures Releasing International branded the rear wings of Jenson Button and Rubens Barrichello's cars in a one-race special deal for the weekend's Spanish Grand Prix, which saw the duo finish in first and second place.

The rear wings carried adverts for the upcoming Terminator Salvation film at the Circuit de Catalunya in Barcelona. Reports from inside the industry vary, with some close to the deal suggesting it as being worth US$250,000 but others placing no significant cash value on it; either way it is estimated to have been worth a significant amount in exposure, serving to advertise both the film and the availability of sponsorship space on the world championship leading cars.

"We are thrilled to be supporting Sony Pictures Releasing International with the launch of Terminator Salvation at this weekend's Spanish Grand Prix," said Nick Fry, chief executive of Brawn GP, on Friday. "Our promotional partnership will see our race cars and our garage branded with the famous Terminator imagery as we help launch one of Hollywood's biggest movies of the year to over 580 million Formula One viewers in over 90 countries. The Terminator brand promises exciting action and high drama as machines and human ingenuity battle for supremacy. It’s a perfect match for Brawn GP and Formula One."

Sal Ladestro, executive vice president of Sony Pictures Releasing International, said: "Formula One is one of the most popular sports in the world and there are no bigger stars right now than the Brawn GP team. With all eyes on Spain this weekend, we can think of no better partner to build anticipation for the international launch of Terminator Salvation than Brawn GP and the global sport of Formula One."

Other Brawn GP sponsors include Sir Richard Branson's Virgin Group, Henri Lloyd, and MIG Investments.