Agency appointed to earn millions for Thai national teams

10 May 2009 | By Adam Fraser

Contract summary

Length of contract: 2 years
Annualised value: US$250,000
Overall value: US$500,000

The Thai Polo and Equestrian Club has appointed a leading marketing consultant to bring in a projected US$4.5 million of sponsorship for the club and the Thai national teams.

The money will come from a range of sponsorships on offer from the agency, which hopes to draw US$1.5 million for sponsorship of the club and the men's and women's national teams, as well as US$1 million for each of three events over the next two years - the South-East Asia Championship later this year and the 2010 editions of the Thai Polo Open and the Queens Cup Pink Polo. Should it achieve its ambitious goals, the agency stands to earn US$500,000.

"It is an exciting time for the Thai Polo and Equestrian Club," said Harald Link, the founder of the club. "We are always looking at opportunities to consolidate our position as market leaders, and are delighted to be appointing Paul Poole (South East Asia) Co., Ltd – a company that shares our visions and ambitions."

Managing director of the consultancy company, Paul Poole, commented: "We are delighted to have been appointed by the Thai Polo and Equestrian Club to handle their sponsorship opportunities – they are a fantastic fitwith the other high end clients that we currently work with."

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