Latest Deals

• UPS signs major partnership with NCAA

  17 March 2010 | Sponsorship, Multiple sports

  UPS has expanded its long-standing advertising relationship with CBS Sports to become an official NCAA corporate partner.

• English Football Association handed double boost

  17 March 2010 | Sponsorship, Soccer

  Virgin Atlantic will be the official airline of the England World Cup squad, while the FA has also signed a partnership with Telekom Malaysia.

• More sponsors sign on with IPL on YouTube

  17 March 2010 | Sponsorship, Cricket

  Mobile telecommunications company Airtel and men's hairstyling product brand Brylcreem are the latest companies to sponsor YouTube's live online coverage of the IPL.

• Française des Jeux backing French soccer

  17 March 2010 | Sponsorship, Soccer

  French soccer's Ligue de Football Professionel has signed a two-year partnership deal with state-backed bookmaker and lottery organiser Française des Jeux.

• Yuki Bhambri lands five-year endorsement

  17 March 2010 | Personal Endorsement, Tennis

  Indian tennis star Yuki Bhambri has signed a five-year sponsorship deal with Mahindra Holidays & Resorts India Limited.

• Harlequins heading for Surrey Sports Park

  17 March 2010 | Sponsorship, Rugby

  Harlequins Rugby Football Club have agreed a deal with Surrey Sports Park to become the Gunnies Premiership side's main training base.

• Handball Bundesliga renews with Ticket Online

  17 March 2010 | Sponsorship, Handball

  Germany's Toyota Handball-Bundesliga has renewed its partnership with online ticketing agent Ticket Online for a further two years.

• Optician to back Aussie Rules umpires

  17 March 2010 | Sponsorship, Australian rules football

  The Australian eye-care company OPSM has completed a new two year deal to sponsor AFL umpires.

• Lakeside Hammers to be backed by Royal Navy

  17 March 2010 | Sponsorship, Motorcycling

  The reigning Speedway Elite League Knockout Cup Champions, the Lakeside Hammers, have agreed a deal with surprise corporate sponsor The Royal Navy.

• Racing UK spends on New York Club & Institute

  17 March 2010 | Infrastructure, Horse Racing

  The New York Club & Institute has won a makeover to replicate the excitement of the Cheltenham Festival - turf and hay included – courtesy of leading horseracing broadcaster Racing UK.

• Red Bull Racing expands deal with Singha Beer

  16 March 2010 | Sponsorship, Motorsport

  Singha Beer has expanded its sponsorship of Formula One racing team Red Bull Racing.

• Collingwood AFL team handed double boost

  16 March 2010 | Sponsorship, Australian rules football

  The Collingwood AFL team has been handed two multi-million dollar boosts, with Emirates continuing its sponsorship and vice president Alex Wasilitz pledging another injection of funds.

• WTA Tour lands Travelex as partner

  16 March 2010 | Sponsorship, Tennis

  Sony Ericsson WTA Tour has extended their partnership with the foreign exchange company Travelex in a renewed two-year deal.

• Npower signs US$32 million deal with the Football League

  16 March 2010 | Sponsorship, Soccer

  Npower has expanded its portfolio of soccer sponsorship after being confirmed as the title sponsor of the English Championship, League One and League Two for three years.

• Team Origin appoints agency for America’s Cup

  16 March 2010 | Agencies, Sailing

  Team Origin have appointed the integrated marketing, communications and digital group Influence as their sponsorship sales agency for the 34th America's Cup.

• Indianapolis Colts driving on with Toyota

  16 March 2010 | Sponsorship, Football

  Current AFC Champions the Indianapolis Colts have announced a new three-year deal with Toyota.

• AAMI signs seven-figure stadium agreement

  16 March 2010 | Sponsorship, Multiple sports

  Insurance brokers AAMI have secured an eight-year naming rights deal for Melbourne's Rectangular Stadium.

• Preston North End boosted by new partnership

  16 March 2010 | Sponsorship, Soccer

  English Championship soccer club Preston North End has signed a new three-year kit supply deal with German sportswear firm Puma.

• Real Madrid reach out to fans in Japan

  15 March 2010 | Agencies, Soccer

  MLJ Inc., an internet and mobile content distributor in Japan and the current operator of Real Madrid's official mobile site, has reached an agreement with the Spanish club to develop and operate a Japanese-language version of the official website of Real Madrid.

• Monster Energy jump on board with Mercedes GP

  15 March 2010 | Sponsorship, Motorsport

  Announced this weekend in conjunction with the first race of the 2010 Formula One season, the energy drinks brand, Monster Energy has upped its motorsport involvement thanks to a new partnership with the Mercedes GP Petronas team.

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