SportAccord Convention World Sport & Business Summit embraces a new name and visual identity

The SportAccord Convention World Sport & Business Summit for sporting leaders today confirmed its new brand name ‘SportAccord’ and unveiled a vibrant new logo.

SportAccord Convention World Sport & Business Summit embraces a new name and visual identity

Following in the footsteps of SportAccord, the International Federation (IF) Forum also shared its refreshing new logo, proudly displaying its stylish new colours in similar fashion.

SportAccord and the IF Forum are now part of the renamed legal entity ‘GAISF Services and Events Association’ formerly known as SportAccord Convention. The alignment of names and the new visual identity provides the opportunity to set the scene for future activities of GAISF Services and Events Association. The new structure creates a platform which will continue to serve the needs of the global sports community, the international sports federations and their stakeholders while embracing and creating exciting new opportunities.

SportAccord stakeholders include: GAISF (Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), and AIOWF (Association of International Olympic Winter Sports Federations).

SportAccord and GAISF President Patrick Baumann said: “The new brand identity represents an exciting time for SportAccord and one of opportunity – as the name reflects our organisation’s heritage while allowing for a fresh vibrant look that symbolises its bright future.”

The new logo design was created by José Miguel Tortajada Aguilar, an international award-winning Barcelona designer whose accolades were achieved as a result of his work for many well-known brands.

His colourful and striking design complements the logo created for GAISF and makes a powerful impact – the prime purpose of any logo. Designer José Miguel Tortajada Aguilar explained his aim was to create a design which is memorable and practical, ensuring the logo is fit for purpose across any medium or platform. Delegates can look forward to experiencing the new visual identity at the upcoming SportAccord 2018 taking place in Bangkok (15-20 April 2018).

For media enquiries, email the Media Relations Officer: jenny.edmondson@sportaccord.com