Official Shortlist unveiled for Sport Industry Awards 2013

The Sport Industry Group is delighted to announce the Official Shortlist for the Sport Industry Awards 2013, with Olympic sponsors leading the way in a record year for entries as British Airways and adidas claim seven and eight shortlistings respectively.

PRESS RELEASE – FOR IMMEDIATE RELEASE

Thursday 14th February 2013

OFFICIAL SHORTLIST UNVEILED FOR SPORT INDUSTRY AWARDS 2013

The Sport Industry Group is delighted to announce the Official Shortlist for the Sport Industry Awards 2013, with Olympic sponsors leading the way in a record year for entries as British Airways and adidas claim seven and eight shortlistings respectively.

With entries up by more than 30% on last year’s previous record, winning a place on the prestigious shortlist has been harder than ever before, and an unprecedented quality of work has been the result. Following a rigorous steering process involving 45 key figures from across the industry and more than 50 hours of intensive judging – fully overseen by Deloitte, the Official Independent Scrutineer of the Sport Industry Awards, to ensure absolute transparency and impartiality – the list of nominees represents the best the industry had to offer in 2012.

Cycling in the UK has replicated its 2012 on-track success with Sky Ride, Team Sky, British Cycling, Sky’s sponsorship of Team GB, and the management of Victoria Pendleton and Mark Cavendish all shortlisted for a Sport Industry Award. Meanwhile, Channel 4’s acclaimed work with the Paralympic Games has seen it shortlisted four times.

While much of 2012 will be remembered for the magical moments supplied by the Olympic and Paralympic Games, the UK industry can celebrate triumphs across the entire spectrum of the sporting world, with entries recognised in this year’s shortlist from football (men’s and women’s), rugby union, tennis, motorsport, basketball, cycling, swimming, table tennis, fitness training, golf, horse racing, hockey and rugby league.

Nick Keller, Chairman of the Sport Industry Group, commented: “2012 marked a remarkable year for sport in the UK, with London at the heart of it. But what made this past year so memorable is the work that was put in to ensure that success, not just on the track, field, or pool, but online, on TV, on billboards and in stadia. Being named on the Official Shortlist for the Sport Industry Awards is definitive proof that a team, brand or organisation's work has been amongst the very best in its field across an entire year.”

The Shortlist will now go forward for consideration by the main Judging Panel, who will decide the winners in each category. The results will be announced at the star-studded Sport Industry Awards ceremony on Wednesday, 2nd May 2013.

For the full Sport Industry Awards 2013 Official Shortlist, visit www.sportindustry.biz. Join the conversation on Twitter at @SportIndustry and #SIA2013

Official Sport Industry Awards 2013 Shortlist

Governing Body of the Year, sponsored by the Daily Telegraph

·         British Cycling

·         British Horseracing Authority

·         British Olympic Association

·         England Hockey

·         RFL

·         UKA

Best Live Experience, sponsored by Eurosport

·         Coca-Cola – Coca-Cola Presents The Olympic Torch Relay

·         British Airways – Park Live

·         NBA – NBA House

·         P&G –P&G Beauty and Grooming at London 2012

·         Puma – Puma Yard

·         adidas – Team GB Kit Launch

The Community Programme Award, sponsored by talkSPORT

·         BSkyB – Sky Ride 2012

·         Cricket for Change – Hit The Top

·         Cricket Foundation – Street Chance

·         Derby County in the Community – Active Choices

·         Everton in the Community – Safe Hands Project

·         Greater Sport – Greater Manchester Get Coaching Programme

Sport Brand of the Year, sponsored by Pinsent Masons

·         adidas

·         Channel 4

·         Paddy Power

·         Team GB

·         Team Sky

·         The Championships, Wimbledon

Best Use of PR, sponsored by Action Images

·         adidas – adidas Take The Stage

·         British Airways – Home Advantage

·         Channel 4 – London 2012 Paralympic Games

·         Paddy Power – We Hear You

·         Santander – Santander London Grand Prix 2012

·         The National Lottery – The National Lottery London 2012 Campaign

Sport Agency of the Year, sponsored by Colouration

·         Fast Track

·         GMR/Experience Worldwide

·         H+K Strategies

·         IMG Consulting

·         M&C Saatchi Sport and Entertainment

·         Pitch

Best Sponsorship of a Sport Event or Competition, sponsored by ICON

·         Aviva – Aviva Premiership Rugby

·         Barclays – Barclays ATP World Tour Finals

·         British Airways – London 2012

·         Cadbury – London 2012

·         IHG – London 2012

·         Sainsburys – London 2012 Paralympic Games

Best Integrated Sport Marketing Campaign, sponsored by Battersea Evolution

·         adidas – adidas Take The Stage

·         British Airways – Don’t Fly. Support Team GB

·         Budweiser – The FA Cup with Budweiser

·         Channel 4 – Channel 4 Paralympics

·         P&G – P&G ‘Thank You Mum’

·         United States Olympic Committee – THANK YOU BRITAIN

Sport Participation Event of the Year, sponsored by W&P Longreach

·         Bank of Scotland Great Scottish Run

·         The National Lottery Olympic Park Run

·         Ping! 2012

·         Sainsburys Sport Relief Mile

·         Swimathon Weekend 2012

Best International Sport Marketing Campaign, sponsored by London & Partners

·         Infiniti – Infiniti Formula One Sponsorship of Red Bull Racing

·         McDonald’s – McDonald’s Player Escort Programme UEFA Euro 2012

·         Nissan and Playstation – GT Academy

·         Reebok – The Sport of Fitness Has Arrived

·         Samsung – Samsung Hope Relay

·         TaylorMade Golf – TaylorMade Presents Outside The Ropes

Best Use of Social Media

·         adidas – #takethestage/#stagetaken

·         British Airways – Home Advantage

·         EA Sports – FIFA 13 UK Cover Reveal

·         Ricky Hatton: Redemption

·         RBS Six Nations Live Challenge

·         The Football Association – Women’s Football

Sport Website of the Year

·         BBC – www.bbc.co.uk/sport

·         Channel 4 – www.channel4.com/paralympics

·         Cheltenham Racecourse – www.cheltenham.co.uk

·         Teamer – www.teamer.net

·         The Daily Telegraph – www.telegraph.co.uk

·         The Championships, Wimbledon – www.wimbledon.com

Best TV Sport Commercial

·         adidas – adidas Take The Stage (Spring)

·         adidas – adidas Take The Stage (Summer)

·         British Airways – Don’t Fly. Support Team GB

·         Carlsberg – Carlsberg Fan Academy

·         Channel 4 – Meet The Superhumans

·         Visa – Bolt vs London

Best Sponsorship of a Sport Team or Individual

·         adidas – Team GB/Paralympics GB

·         British Airways – Team GB

·         BSkyB – GB Cycling Team 2012

·         BT – Oscar Pistorius

·         Budweiser – Wembley FC

·         O2 – England Rugby

Best Management of a Sportsperson

·         Activate Sport Management – James Anderson

·         GSE Management – Louis Smith

·         Merlin Elite Ltd – Andrew Flintoff

·         Professional Sports Group – Tom Daley

·         three60 Sports Management – Victoria Pendleton

·         Wasserman Media Group – Mark Cavendish