Ironman, a Wanda Sports Holding company, announced today it has partnered with Omnigon, a digital agency who works with many of the most important global brands in the sports, media and entertainment industries, to design and develop an all new Ironman digital and online experience. The upgraded platform is designed to drive engagement with current and new Ironman fans and athletes.
This new mobile experience is live now and features an image-based redesign of the main Ironman .com website. The redesign and format change provides for a better overall athlete experience on mobile devices including phones and tablets. Additionally, this relaunch features photo galleries, which are viewable on mobile devices for the first time.
“With the increased movement to mobile browsing combined with our expansion into other regions and markets, it is imperative that we find ways to connect with our athletes and provide a platform for them to easily and quickly find information about our brand and events,” said Christopher Stadler, Chief Marketing Officer for Ironman . “One of our core marketing strategies is to improve our digital presence and Omnigon was the perfect partner to help us with this. They are recognized globally for their work and we are excited to provide athletes and their families and friends with improved digital platforms.”
“We are thrilled to have worked with Ironman on the relaunch of their mobile website,” said Igor Ulis, Chief Executive Officer, Omnigon. “Ironman is a brand synonymous with dedication and passion; we are excited to bring this enhanced mobile experience to their incredibly loyal and captive community.”
“We are excited to unveil the reimagined Ironman mobile experience, focused on providing the right balance of utility and content to both avid and casual users,” said Bora Nikolic, Omnigon Chief Creative Officer. “The redesigned mobile-first site has been specifically optimized for mobile devices, capitalizing on interaction and display affordances of smartphones and tablets.”
Omnigon and Ironman are also collaborating on the upcoming 2017 Ironman Partner Summit, hosted at the end of the month, in Tampa, Florida. This annual gathering enables Ironman partners and industry experts to collaborate on the upcoming Ironman season and share innovations in the endurance and sponsorship space.
For more information on Omnigon, please visit www.omnigon.com.
For more information on the Ironman brand and global event series, visit www.ironman.com.
Omnigon is a team of global digital strategists, technologists and artists. With offices and professional relationships all over the globe, some of the world’s most visible brands look to us for our unique perspective on the way digital technology is changing their businesses, and the lives of the customers they serve.
Omnigon, headquartered in New York, and with offices in Los Angeles, London, Toronto, Kiev and St. Petersburg, works with some of the world’s most celebrated brands including AS Roma, PGA Tour, Nascar, Ironman , the USGA, Concacaf, the German Football Association and Verizon, among others.
A Wanda Sports Holdings company, Ironman operates a global portfolio of events that includes the Ironman Triathlon Series, the Ironman 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, Ironkids, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. Ironman events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic Ironman ® Series of events is the largest participation sports platform in the world. Since the inception of the Ironman ® brand in 1978, athletes have proven that anything is possible by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, Ironman has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit www.ironman.com.
About Wanda Sports Holding
Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & CEO Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand Ironman , and Wanda Sports China. The headquarters are in Guangzhou, China.