Goal signs first eSports player

Goal has increased its investment in eSports with the signing of its first eSports player.

Goal signs first eSports player

Graham “GrayzaGoal” McIntyre will represent Goal at FIFA 18 tournaments, playing on Xbox One, while Goal will work with McIntyre on FIFA content across their social channels and on Goal.com.

McIntyre’s first tournament representing the Goal brand is the Sportego eLeague, a FIFA 18 tournament featuring players from football clubs including Ajax, Manchester City and West Ham, as well as other professional eSports teams, including Epilson, Stark eSports and Fnatic. The Sportego eLeague is managed by Sportego and being broadcast by Goal through their social channels, with the finals to be played at a high-profile football stadium in April.

Paul Rayment, Goal’s marketing manager said: “We recognise that for the modern fan FIFA plays an integral role in how they enjoy football, for some it’s their primary connection to the sport. On Goal, we’ve seen this evidenced in the numbers we see for our own live streams and traffic that comes to articles on the game.

“By welcoming Graham to the Goal roster we’re looking forward to adding an extra dimension to how we cover FIFA, working with him to advance his career and introduce Goal to an exciting and growing market.

“Graham’s talent was evident from his performances at the early Gfinity tournaments a few years ago. More recently, his top 100 finishes in the FIFA 18 Weekend League and ending the Celtic eSport League unbeaten shows he has both skill and promise and we’re aiming for him to represent Goal at major tournaments in 2018.”

Prior to joining Goal, McIntyre represented Hibernian of the Scottish Premiership.

Goal is part of Perform Media, a division of Perform Group.