The fixture from Liga Endesa – one of the top professional basketball leagues in Europe – is referred to as ‘El Clásico', mirroring the name given to the football fixture between Real Madrid and Barcelona and in acknowledgement of the competitive sporting rivalry between the two clubs and cities.
In an innovative move, for the first time ever this showcase basketball fixture will be streamed LIVE on Facebook and Twitter across a number of ELEVEN SPORTS markets.
The action will be streamed LIVE on Facebook in Belgium, Italy, Singapore, Taiwan and the U.S. Fans in Belgium and the U.S. will also be able to watch the action LIVE on Twitter. The live streams in Belgium, Italy, and the U.S. will feature local language commentary in line with ELEVEN’s strategy to localise content and all markets will be using their social media platforms to enhance the event experience with clips and posts for fans in each domestic market.
The announcement of this agreement comes after a successful partnership with Twitter to live stream Ivy League Football in the US in October and November 2017.
“We have seen some excellent results from our Ivy League Football live streams on Twitter in the US and we are delighted to strike this latest partnership to ensure we continue to deliver exciting content to fans in innovative ways.” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “Our aim is to bring sport to fans everywhere in ways that they want to consume it. This partnership helps us achieve that while also providing a fantastic opportunity for ELEVEN SPORTS and the ACB to reach new, diverse audiences, including those with a low barrier to entry.”
The game starts at 17:30 GMT / 18:30 CET on Sunday 12 November 2017.
ELEVEN SPORTS already have LIVE & EXCLUSIVE rights to Lega Endesa in Italy, Belgium, Singapore, Taiwan and the U.S.