Utilising Tellyo’s live streaming capabilities, British Cycling multi-casted the event to social media and its own website, enabling online fans to experience the excitement of a cycling discipline that continues to grow across Britain. British Cycling also benefitted from the Tellyo platform’s editing features, which enabled the organisation to quickly create and share short video clips of key moments and highlights via Twitter, as they happened over the two days.
With over 81,000 people tuning in to live streams on Facebook and YouTube, British Cycling was able to take the National Cyclo-Cross Championships to an even greater audience during a packed weekend of racing – in which fans witnessed Grant Ferguson win the men’s elite title, while Helen Wyman was crowned women’s elite rider.
One of the weekend’s most popular Twitter video clips – created and shared via Tellyo – showed the eventual men’s under-23 winner, Tom Pidcock, bunny-hop the course hurdles on his way to victory: https://twitter.com/BritishCycling/status/952495288106782720. The clip achieved over 6,000+ Twitter views, amplifying this entertaining moment and rippling it out to more fans.
Key stats from the National Cyclo-Cross Championships:
81,486 watched the live stream via Facebook and YouTube, resulting in 2,858 engagements and a reach of 309,224.
27 short video clips were created in Tellyo and shared via Twitter. These were viewed 76,201 times, creating 6,698 engagements and reaching 305,056 people in total.
Jonny Clay, British Cycling’s director of cycling, said: “The popularity of cyclo-cross continues to grow in Britain and it is a hugely entertaining sport to watch. With the strength of this weekend’s field and a fantastic course, we are delighted that we’ve been able to take the discipline to an even greater audience and to achieve excellent engagement online.
“By live streaming events we can ensure that as many people as possible get to enjoy a great spectacle, and be inspired to attend another event or take up the sport themselves in the future.”
Richard Collins, Tellyo’s CEO, said: “The weekend’s National Cyclo-Cross Championships were a fantastic advert for the sport and truly inspiring. I’m delighted that British Cycling was able to multi-cast the event, amplify it across the web and reach a wider audience.
“Through Tellyo, the organisation also captured and shared a number of amazing moments from the weekend’s action, etching the Championships in sport’s collective memory and engaging fans even further.”