Austin Elite Rugby Management proudly announces a partnership with Umbel, the leading first-party data management platform for sports and entertainment, as their Official Fan Engagement Platform. Umbel is headquartered in Austin, Texas.
“As the leading fan engagement platform in the sports and entertainment industries, Umbel will empower us to grow our fan base through engaging data collection campaigns. Deeply knowing our audience is key to delivering a custom experience that drives revenue. More than just collecting data, Umbel will help us gain usable insights into what our fans really want,” - Commented Mike Ablett, Marketing Director Austin Elite Rugby.
“Rugby is one of the most popular sports in the world, and we are thrilled to help bring professional rugby to the US,” said Natasha Morgan, Umbel Vice President of Marketing. “Fan data is critical to delivering experiences that delight current fans and expand the market as Austin Elite Rugby prepares to launch.”
Umbel’s customers include teams across the NFL, NHL, NBA, NCAA, USL, Formula 1, the English Football League and the PRO14, including the Florida Panthers, Brooklyn Nets, Arizona Coyotes, Phoenix Suns, Oregon Ducks, Indiana Pacers, Munster Rugby, and now Austin Elite Rugby.