The Fifa World Cup is upon us and the new issue of SportsPro leads with a commercial and political run-down of the world’s biggest single-sport event.
Russia is one of the more contentious and talked-about hosts in recent history and matters there have occupied minds at world soccer’s governing body for most of the decade. General secretary Fatma Samoura discusses the path Fifa has taken to the finals and the future for the organisation after full-time in Moscow.
There’s also a look at the sponsorship picture in Russia and in world soccer, and a report on how the likes of digital fan channel Copa90 are changing the media game.
Elsewhere in a bumper Issue 100
- SportsPro has now been in print for a decade and racked up a century of issues. To commemorate those twin landmarks we’ve put together the SportsPro 100, a list of some of the people and the happenings to have left a mark since the first edition, and SportsPro Years, chronicling the recent history of the sports industry.
- Perhaps no sportsperson has more greatly inspired and magnetised fans in the past decade than Usain Bolt. The Jamaican sprinting great reflects on life as one of the world’s most marketable athletes and explains how he’s busier than ever since his retirement.
- The business of sport has moved on considerably in the SportsPro era and we’ve also focused on two points of change to come, assembling experts to discuss how to bring inclusion and diversity practices in line with modern expectations, and the likely effects of new digital developments.
- SportsPro Live returned for its fifth edition in April and we run down some of the most telling lessons learned from the point where technology meets the sports business.
There’s also a look inside the extraordinary Godolphin horse racing operation, a report on how the Mercedes-Benz Arena in Atlanta came to set a new benchmark in the venue experience, and all of our regular features and columns.
Issue 100 is available now from our online shop.