Social media has gone from being an online directory, to a means of documentary, to become one of the most powerful methods ever conceived of distributing media. Hundreds of millions of people are using networks to share the things they love and, for many of them, sport is at the very heart of that.
Eoin Connolly gets word from Facebook, Twitter, social video tool Grabyo, 'influencer network' Ball Street and more to find out how partnerships are shaping the sports industry's presence online, how user behaviour is changing the rules, and how social's homegrown stars are helping brands get closer to fans. There's also a look at China's unique social media universe with Tencent and Sina.
Elsewhere in the issue:
The Longines Masters was developed by Belgium's EEM as a 'Grand Slam' series for show jumping. Now, with official sanctioning from the FEI, the global equestrianism body, that vision is moving closer to reality. In Los Angeles, James Emmett joins Hollywood and tech royalty, and their offspring, to find out more.
Henry Birtles is known in some quarters as 'the racing poet' for his adventures in verse, but he can also spin a good line in racing rights. The latest plan of his Henry Birtles Associates is for packages to take the Breeders' Cup and Melbourne Cup to an international audience in appropriate style.
As more gamblers find more ways to bet on sporting events, bookmakers must find new ways to satisfy demand and ensure integrity. Adam Nelson finds out how Perform is tightening scouting services and data security, while SIS chief executive Gary Smith explains how it is expanding its operations in horce racing and beyond.
After what has been a challenging year in sports governance, and with experts meeting in New York for Securing Sport, International Centre for Sports Security (ICSS) chief executive for Europe and Latin America Emanuel Medeiros tells Michael Long about the need for external oversight to restore credibility.
Mahesh Bhupathi discusses the Indian Premier Tennis League (IPTL) ahead of its second season, there's a report on Turkish basketball's commercial restoration, Rome's bid team for the 2022 Ryder Cup make their pitch, and Michael Kennedy looks back on Rugby World Cup 2015.
The December/January issue of SportsPro, the final edition of 2015, is out now and you can get it here.