Destinations: The Annual Report 2013
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That sport can be a major economic driver for a city, region or country is not a new concept. Events such as the Olympic Games and the Fifa World Cup have long since proved a magnet for visitors, new business and new money, wherever they are being staged. Done well, they can provide a huge boost.
The economic impact for a city or region of a major event cannot be ignored. For a venue it can be a crucial element of a wider inward investment strategy; for an event rights holder, the relationship with the host is an increasingly dynamic and complex one.
It is these issues and more that this, SportsPro's first Destinations Annual Report, has sought to explore. Armed with the valuable expert opinion and insight offered by our official knowledge partner, The Sports Consultancy, we have picked out a series of case studies which demonstrate the benefits and drawbacks of the use of sport as an economic tool, focusing on events of all scales.
We have split the report into three distinct sections, the successful handling of which are critical for any city or national sports strategy: bidding, hosting and legacy. The bidding section outlines the revealing story of how Russia and Qatar developed and executed their bids to stage the 2018 and 2022 Fifa World Cups, told by the men who made it happen – from the concept to the final vote.
The hosting section focuses in on Dubai, one of the world's most rapidly developing cities, to examine in detail the grassroots to mega-events strategy its Sports Council has carefully crafted over the last decade. There are also in-depth analyses of Sochi's preparations for next year's winter Olympics and France's build-up to Uefa Euro 2016.
And, last but by no means least, the legacy section looks at how London has developed an all-encompassing strategy to build on the remarkable success of the 2012 Olympic Games and how the city of Manchester has fared, over a decade on from the 2002 Commonwealth Games.
Whether a rights holder, a destination old or new, or merely an observer interested in this fascinating area where sport meets tourism, finance and government, we hope there is something for you in our Destinations Annual Report 2013.
TABLE OF CONTENTS
THE SPORTS CONSULTANCY
SportsPro's official knowledge partner on its uniquely structured approach
HOW QATAR WON THE WORLD CUP
How a perfectly executed campaign saw Qatar claim the biggest prize in sport
RUSSIA'S WORLD CUP ODISSEY
The story of how Russia came from behind to win the race to stage the 2018 World Cup
DUBAI: A NEW BREED OF SPORTS HUB
The step-by-step approach to sport adopted by the Emirate of Dubai
SOCHI 2014: BETWEEN THE DEVELOPER AND THE DEEP BLACK SEA
A progress report on Russia's newest Olympic city, ahead of the 2014 Games
EURO 2016: FRENCH REVOLUTION
Charting the start of a new era of stadium and venue development in France
TAKING TO THE STREETS
Why a city itself can be the ideal backdrop to a major sports event
THE MALTESE APPROACH
How Malta is using sport to attract more visitors and generate new revenues
ABU DHABI'S SPORTING HEARTBEAT
Zayed Sports City's rise from local landmark to international sporting hub
MANCHESTER: 2002 AND BEYOND
How Manchester has built on the success of the Commonwealth Games
THE RYDER CUP: HALF-TERM HEALTH CHECK
The continuing legacy of the 2010 Ryder Cup in Wales
LONDON & PARTNERS: BEYOND 2012
London & Partners outlines its long-term, post-Olympic strategy for the British capital
CLIPPER ROUND THE WORLD RACE: MAKING A STOPOVER WORK
Director of business development Jonathan Levy on the Clipper hosting model
MEGA-EVENT MAP: 2013 TO 2022
Where and when the key sports events of the future will be held
THOUGHT LEADER: THE SPORTS CONSULTANCY
Managing director Robert Datnow on the rapid evolution of bidding
Destinations: The Annual Report 2013 is now available at £99.99 GBP.
CLICK HERE to view and read a free online copy of the report.