Additions bolster media company’s offering ahead of August channel launch.
Irish cider brand also becomes first presenting partner of Cheltenham Festival.
UK-based sports and entertainment firm to join forces with cultural marketing agency.
Each franchise given US$277m by league as 2017 revenues rise 4.9 per cent.
Premier League side’s controversial home looking to offset losses through major sponsor.
Wholesaler puts its name to Brazilian club soccer’s top tier until the end of 2019.
Kraft close to acquiring 40 per cent stake in Spanish soccer club.
Top story: Barcelona women's team to play in pre-season US tour.
Baseball league targets innovative fan experiences and engagement with expanded tie-up.
Italian soccer side agree three-season partnership with financial services company.
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Miami Freedom Park complex delayed by new vote for go-ahead.
John Schnatter racism controversy sees top-tier college cancel multimillion dollar contract.
German soccer club’s players will continue to create exclusive music playlists for fans.
Esports competition follows ESPN broadcast deal with innovative music collaboration.
Top story: Juventus sell 520,000 Cristiano Ronaldo shirts in 24 hours.
UK operation incurred losses for English club soccer’s top flight running “into the millions”.