Broadcaster to show highly anticipated boxing match in sub-Saharan Africa.
Company named team partner of yacht race for third consecutive campaign.
Skiing governing body enters partnership with equipment manufacturer.
French soccer side get new official health partner.
British beer brand teams up with Merseyside soccer club.
Soft drink giant signs three-year agreement with national cricket team.
Car manufacturer secures five-year extension with AFL team.
The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry.
Through interactive workshops, round table discussions, case study presentations and panel sessions, attendees will learn how successful sponsors, clubs, and international rights holders manage their brand engagement.Register interest
Formula One team agree multi-year extension with Italian marque.
A week-ending blast of industry news in brief.
Broadcast collaboration sees Eurosport create Olympic programming until 2024.
Italian soccer club sign one-year extension with main sponsor.