English soccer side partner with hotel management company.
UK pay-TV channel continues motorcycling series coverage until end of 2021.
Free-to-air broadcaster extends rights deal with Colombian Football Federation.
German sportswear giant to provide US golfers with apparel for 2020 Olympic Games.
Gene-testing company partners with Egyptian Olympic and soccer bodies.
Japanese company signs up as latest supplier of next year’s Rugby World Cup.
Agency to develop sponsorship opportunities and digital strategies for triathlon series.
MLS side tap into Amazon’s intelligent personal assistant to provide daily news flashes.
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NOCs team up to help improve young athletes ahead of Tokyo 2020.
Bulgarian television network sold to Czech investment company.
Cement manufacturer replaces Kingfisher as IPL cricket team’s back-of-shirt sponsor.
Spanish soccer side partner with Jawwy.
Formula One outfit target increased brand awareness in China with new partnership.
Chinese businessman rejects insolvency claims as "fake news".