Energy drinks brand set to sponsor national soccer body.
Golf's Masters champion agrees long-term apparel deal.
Coffee brand will sponsor sailing team for 35th America's Cup campaign.
English county cricket club confirm shirt sponsor for a further three years.
Italian energy supplier named as Serie A team's new shirt sponsor.
Kuala Lumpur venue will now be known as Axiata Arena.
Japanese vehicle manufacturer inks agreement with DOSB.
Get your dose of daily industry deals with our news digest.
Insurer doubles commitment to Furniture Row Racing for 2017 and 2018.
French tennis star renews partnership with Japanese sportswear brand.
Global sailing circuit reveals new host broadcaster and distribution partner.
This year’s focus will be on the technological revolution overtaking sports, and how these advancements, and the investments going alongside it are assisting sports businesses in commercialising their products.
With over 70 speakers and 700 attendees across two days this is the one event you cannot miss.Register interest
Pay-TV broadcaster retains exclusive rights to air tennis’ US Open in Japan.
Taxi firm launches an official ride share partnership with Prudential Center.
Don Yee forming a new developmental competition to begin in 2018.
Energy drinks brand teams with FC Bayern to build new 10,000-seat venue.
Telefónica will be cycling race’s technology partner for next three races.
National bank continues with long-term partner through 2024.