New Zealand Football announces huge ASB Bank deal
New Zealand Football, the country's governing body for soccer, has agreed a major five-year partnership with ASB Bank.
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New Zealand Football announces huge ASB Bank deal
04/10/09New Zealand Football, the country's governing body for soccer, has agreed a major five-year partnership with ASB Bank.
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MLS enters new multi-year partnership with Adidas
04/10/09Adidas has extended its sponsorship of Major League Soccer (MLS) for a further eight years.
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Li Ning: China’s paper tiger begins to roar
04/10/09Li Ning is now being hailed as a genuine challenger to the dominance of Nike and Adidas in China. In reality, that challenge has been brewing for some time.
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Allstate renews sponsorship with Sugar Bowl
04/10/09As expected, insurer Allstate has renewed its title sponsorship with the Sugar Bowl.
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Puma extends with Usain Bolt
04/10/09Usain Bolt has signed an extension on his current contract with Puma that will see him sponsored by the German-based sportswear company until 2013.
in association with Autosport Mobile Latest News
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Paddy Power extends Cheltenham backing
Irish bookmaker Paddy Power will sponsor The Open race meeting at Cheltenham in November, the racecourse has confirmed. Read more...
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KooGa announce sponsorship with Rugby Canada
Rugby apparel company KooGa has confirmed a sponsorship deal with Canada’s national rugby governing body, Rugby Canada. Read more...
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NFL’s Bears extend partnership with Toyota
The National Football League (NFL)'s Chicago Bears have announced the extension of their partnership with multinational corporation Toyota. Read more...
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MTN unveils Ugandan soccer sponsorship
MTN Uganda has announced a significant sponsorship deal with the Ugandan national soccer team. Read more...
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Four presenting sponsors for Canucks anniversary
Canucks Sports & Entertainment, the company which manages the Vancouver Canucks of the National Hockey League, has secured four presenting sponsors for the team's 40th anniversary season. Read more...
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US World Cup bid lands American Airlines support
The USA Bid Committee for the Fifa World Cup in 2018 or 2022 has announced that American Airlines as its latest sponsor. Read more...
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Turkish Airlines expands sponorship into Thailand
The national airline of Turkey, Turkish Airlines, has expanded its portfolio of sport sponsorships by completing a deal with the PTT Thailand Open, an ATP World Tour 250 series event. Read more...
Event Calendar
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6
Sep
International Sport Law and Business Conference, Istanbul, 6-7 September 2010
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8
Sep
Sport Business World, Etihad Stadium, Melbourne, 8-9 September 2010
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14
Sep
Sport, Gambling & Sponsorship 2010, London, 14th September 2010
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6
Oct
Leaders in Football, Chelsea FC, London
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11
Oct
SPORTELMonaco, 11-14 October 2010
Blogs
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Brent Johnston: Past Performance is not indicative of future results
Professional sports are compelling content, and I am not talking about games, goals, or standings. The industry is forever locked in a struggle to balance the highly varied interests of consumers (fans and corporations), producers (players, investors, and leagues) and distributors (stadiums, broadcasters, and merchants) of sports content. Read more...
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FIBA announces record broadcast agreements for World Championship
FIBA announced today that the upcoming basketball World Championship in Turkey will be broadcast in 183 countries, a record number for the tournament. Read more...
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US college sports struggle to generate profit
College sports in the US are the latest to fall victim to the fall of the economy, as a recently released NCAA report shows that only 14 of the 120 Football Bowl Subdivision (FBS) schools made money from athletic programs in the 2009 fiscal year, and that number could be declining in the future. Read more...
Quick-Fire Questions
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Luis Carulla's passion for athletics
As the inaugural Diamond League draws to a close SportsPro asks the International Association of Athletics Federations (IAAF) marketing director, Luis Carulla, for his thoughts on the first year of the annual series of track and field meets. Read more...
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