Pre-season soccer tournament will be shown live on pay-TV channel Sky Sports.
End of week sports industry digest.
English soccer club confirm new five-year deal with principal partner.
Italian brands will sponsor season-ending promotion soccer matches.
Brazilian bank renews with national governing body until 2020 Olympic Games.
German soccer club renew kit deal with sportswear giant for five years.
Agency to be organisation’s strategic media partner through 2020.
Indycar drivers reveal new associate sponsors for category’s flagship race.
American sportswear brand replaces Umbro as Irish national soccer team’s kit supplier.
Free-to-air channel to broadcast nightly programme in the UK.
German soccer club extend and expand deal with health insurance company until 2020.
The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry.
Through interactive workshops, round table discussions, case study presentations and panel sessions, attendees will learn how successful sponsors, clubs, and international rights holders manage their brand engagement.Register interest
Both broadcasters will televise flagship international events.
Running through the sports industry news in brief.
English soccer club extends agreement with Asian insurance group for five years.
New deal confirms tennis season finale's stay in UK capital until 2020.
French broadcasters renew deals for European rugby tournaments.