Insurer buys naming rights to golf circuit's winners-only event.
New multimedia rights partnership valued at US$137 million.
Irishman extends endorsement deal ahead of 26th August showdown.
Collaboration will see the launch of an OTT ice hockey platform.
Digital giant to offer sports content to Prime subscribers in Austria and Germany.
‘The Meet’ will take place at the London Stadium next year.
US soccer player becomes sportswear brand’s first female ambassador.
NHL franchise secure official pizza partner ahead of new season.
The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry.
Through interactive workshops, round table discussions, case study presentations and panel sessions, attendees will learn how successful sponsors, clubs, and international rights holders manage their brand engagement.Register interest
Brazilian soccer’s governing body enters integrity-focused partnership.
A selection of some of the day’s smaller sponsorship deals.
Specialist network to show Ryder Cup-style event in its entirety.
Golden Eagles basketball added to new NBA venue's line-up.
Pay-TV channel to broadcast super-fight in Belgium.
English soccer club ink two-year agreement with local brewery.