Non-profit health plan becomes official sponsor of AEG-owned LA Kings.
Italian soccer club sign one-year extension with main sponsor.
Supermarket chain commits to national committee for four years.
English soccer club extend and expand Chinese partnership until 2019/20.
Public service broadcaster replaces Sky Sports as home of major golf tournament.
English soccer side announce new official technology partner.
New Orleans’ NFL and NBA franchises sell naming rights for shared training centre.
NBA franchise adds new partner for 2017/18 season.
IT and communications service will sponsor English soccer side’s Kop stand.
The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry.
Through interactive workshops, round table discussions, case study presentations and panel sessions, attendees will learn how successful sponsors, clubs, and international rights holders manage their brand engagement.Register interest
College’s athletics division signs US$32.5 million extension with sportswear giant.
English soccer club reveal new shirt sponsor.
Deal includes naming rights to new NHL franchise’s training facility.
Multi-year deal likely worth mid seven-figure sum per year.