Multi-category partnership to run through Tokyo 2020.
Energy drink company to become official sponsor of Cypriot soccer side.
Electronics company to become Australian rugby league side’s technical partner.
National Football League team invest in startup.
English soccer body secures lucrative 12-year kit supply deal with sportswear giant.
Retailer to invest in Irish sports organisation through 2020.
Multi-year partnership will also cover the Women’s Tour and the Tour Series.
Broadcaster to air WRC for eight consecutive years.
Agreement comes after NAB chose not to renew naming deal.
Collegiate conference announces motor oil sponsor for two championship games.
American chain to become the official coffee partner of ice hockey league.
Issue 90 of SportsPro is the annual broadcast special edition, with a focus on the OTT revolution and features on ESPN International, Eleven Sports Network, Eir Sport and Eurovision. Elsewhere, Barry Hearn talks life and snooker, Rio 2016, The Brand Conference, and more.Subscribe Preview
This year’s focus will be on the technological revolution overtaking sports, and how these advancements, and the investments going alongside it are assisting sports businesses in commercialising their products.
With over 70 speakers and 700 attendees across two days this is the one event you cannot miss.Register interest
German multi-sports arena continues with pharmaceutical company through 2021.
Collaboration will create a new video platform for German soccer’s governing body.
Under Armour to take over MLB kit supply from Majestic and Nike
Firm to continue Asian growth of racquet sport.
New title sponsor for Texas Motor Speedway race revealed.