Multi-year deal confirmed ahead of Sunday's Auto Club 400.
Discovery-owned network strengthens position in Scandinavian soccer.
Free-to-air channel acquires Irish rights to international soccer fixtures.
A digest of deals for the end of the week.
AFL side get new sponsor while local rivals the Crows agree deal with DCNS.
Broadcaster to show up to 30 live games a season.
German soccer clubs aim to tap into sport's growing fanbase in the country.
English cricket county secure one-year front-of-shirt sponsorship.
Embattled soccer league secures national coverage ahead of new season.
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Five-year agreement expected to be worth US$16 million a season.
A selection of sports industry deals.
Spanish league hopes to grow its fanbase in the country.
Watchmaker expands sponsorship presence in the country.
Repair centre will serve as the title sponsor at Auto Club Speedway.
Olympic bid reveals its latest official partner.