Diamond mining group completes line-up of regional supporters for flagship soccer tournament.
Italian soccer club announce multi-year deal ahead of Uefa Champions League semi-final.
Rideshare app’s logo to appear within shirt numbers on Brazilian soccer team’s tops.
French soccer giants announce latest venture to reinforce brand presence in Asia.
Scottish soccer club opt for Danish brand after receiving more than ten offers.
Public-service broadcaster to cover all-electric racing series until 2020.
Uruguayan soccer player becomes brand ambassador for Chinese electronics company.
Broadcaster to show English soccer competition for further three years.
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Energy firm puts name to stock car event at Michigan International Speedway.
MLS club’s home to be renamed SeatGeek Stadium in deal worth up to US$4 million.
Company to serve as esports team’s official gaming peripherals partner.
NFL franchise extend long-running partnership with ticketing platform.
English soccer club take major step towards increasing Selhurst Park capacity to 34,000.
English club soccer’s top flight secure collective record pre-tax UK£500m profit.